Since people are so reliant on search engines for finding local businesses, you might as well be visible if you don’t show up on results. Building up a presence takes time and money, which is why hiring a competent SEO agency will streamline the process. Of course, you should only hire a company that knows what they’re doing as there are a lot of charlatans out there.
Why hire an SEO agency?
If you have a freshly launched website or an old business site that lags behind, you can either do the work yourself or hire someone else. The reason why an SEO agency in Columbus oh exists is that businesses would rather not spend the time trying to rank for competitive keywords. It’s about trading money to save time rather than these agencies doing special tricks.
Facing facts, SEO is an expensive game to play and there is lots of profit at stake for businesses. Link audits are a big part of it nowadays since building bad links will drop a rink really fast. The time it takes for backlink building is also time-consuming that lots of freelancers may have to be hired.
It is also useful to have an SEO agency in Columbus oh that’s experienced in modern methods of SEO so they don’t end up building a scheme that penalizes your website. If you end up with a manual or automatic penalty, it is quite hard to get rid of it. With a penalty, the traffic and potential customers disappear completely.
Also, imagine being de-indexed by Google for a few bad mistakes. Aside from traffic, it would be bad for your brand if nobody can find your website online. A domain name would completely lose its value being on a blacklist.
How should we create content for SEO?
SEO content should no longer be considered pages of keyword-rich spam in order to trick Google into favoring your website. Any page that targets keywords and optimizes the title, meta description, and other fine details can be considered SEO optimized content.
First of all, Google now favors thorough and lengthy content over a few paragraphs as keyword competition is getting rougher. The idea is to create content that fully satisfies user intent so people don’t bounce from your page and look for others. In fact, Google even measures how quickly users go back from your page and uses it as a determining factor to drop you to the second page.
If you are looking to create content from scratch, keyword research should be done beforehand so you create targeted content instead of trying to patch old pieces of content. There are free and paid keyword tools to let you know the levels of competition and search volumes to determine if a keyword is even worth pursuing.
Seo Agency Columbus Oh
Optimizing your website so it’s indexed and ranked is a daunting process that’s probably better off in the hands of professionals. If you need help obtaining an online presence, give us a call for a consultation.